We make products inspired by the people who use them: you.

Here you’ll find makeup optimized for real life, painstakingly perfected to be

worthy of  your bathroom shelf.  We believe in efficacious formulas,

thoughtful design,  and enabling conversation.

We don’t believe beauty is made in a boardroom

it happens when you get involved.


When I started Into lamooa, 

I wanted to make beauty as much of an element of personal anigma.

As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.

—loanna , CEO


beauté de la vôtre

Beauty of yours

  • Facebook
  • Twitter
  • YouTube
  • Tumblr Social Icon
  • Instagram

sign up

for the latest lamooa news, releases and more!

good ingredients 

cruelty-Free , also Vegan 

#clean beauty

we play clean

we do this thing where we send email updates on

stuff you'll probably want to know about,

including products, launches, surveys, and events.

Unsubscribe anytime. 

For more information, see our Privacy Policy

© Copyright Lamooa 2018. All rights reserved.

Loa & J inc.