welcome

We make products inspired by the people who use them: you.

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Here you’ll find makeup optimized for real life, painstakingly perfected to be

worthy of  your bathroom shelf.  We believe in efficacious formulas,

thoughtful design,  and enabling conversation.

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We don’t believe beauty is made in a boardroom

—it happens when you get involved.

When I started Into lamooa, 

I wanted to make beauty as much of an element of personal anigma.

As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.

—loanna , CEO

beauté de la vôtre

Beauty of yours